Q & A about Sequoia Group 3.

 

 

Q & A about Sequoia Group 3.

 

 

Q5.   Share an innovative strategy or initiative you've implemented in your agency. What impact has it had on your business? 

 

I have been implementing my blog. (parkyounghee.tistory.com) since 2008. I have some benefits from the blog.

 

Increased Visibility: By regularly publishing blog posts related to my company's culture, values, job openings, and employee experiences, I can increase my company's visibility to potential candidates.

 

Abundant Educational Information: A well-curated education blog can provide school information and resources. This can attract students who align with the school’s mission, education philosophy, and curriculum, leading to better educational fit and higher study retention rates.

 

Improved Candidate Experience: Providing valuable insights into the schools’ recruitment process, interview tips, and educational development opportunities through my blog can enhance the overall candidate experience. This transparent approach helps our students feel more informed and engaged throughout the application process.

 

Cost-Effective Recruitment: It allows me to reach a wide audience of potential candidates organically without the need for paid advertising.

 

Better Quality Applicants: My education blog enables me to communicate our company's values, goals, and expectations clearly to potential students. This helps attract candidates who are genuinely interested in study-abroad and have a strong understanding of what it stands for, leading to a higher quality of applicants.

 

Students Advocacy: Encouraging students to contribute by sharing their experiences, insights, and success stories can turn them into brand ambassadors. When potential students see positive testimonials and authentic stories from current students, it can significantly influence their decision to study abroad.

 

 

Q6.   Describe a challenge your agency faced that required an innovative solution. How did this maintain the integrity of your vision? 

 

One challenge we often face is the need to provide personalized guidance and support to a diverse range of clients while maintaining the integrity of their educational vision. This challenge becomes particularly pronounced when dealing with large numbers of students or clients, each with unique needs, backgrounds, and aspirations.

 

To address this challenge, an innovative solution could involve leveraging technology to develop personalized learning platforms or online portals. These platforms could utilize techniques to analyze individual student data, including academic performance, interests, learning styles, and goals. Based on this analysis, the platform could generate tailored recommendations, resources, and action plans for each student.

 

By adopting such a solution, we can scale our services efficiently while still providing high-quality personalized support to each client. This maintains the integrity of our educational vision by ensuring that students receive guidance and resources that align with their individual needs and goals.

 

Furthermore, these platforms can also facilitate ongoing communication and collaboration between students, consultants, and other stakeholders, fostering a supportive and dynamic learning community.

 

Sequoia Group

www.seqgroup.com 

+82-2-569-5433

Everrich Bldg., 4th Floor 61 Gangnam daero 58 gil, Gangnam gu

Seoul, 06260, South Korea